Join us. If you are exploring senior living and have questions, our dedicated staff are waiting to help.

Schedule a time to visit, we look forward to meeting you.

At the Palms at Ponte Vedra, our staff believes that life is defined by what you do. Remarkable lives are defined by defying the status quo at any age, including retirement!

The Palms at Ponte Vedra has been created in the belief that aging is a creative and meaningful process to be respected, celebrated and supported. Located in the heart of North Florida, we are establishing a gracious and caring Assisted Living and Memory Care Community which ensures residents will receive the quality care and support they need to live remarkable lives, well into retirement. Our goal is to create an independent living facility for our residents, where our caring staff is available at all times.

We want you to do what makes you happy and vital! What you do to live it to its fullest is how Life is Defined at The Palms. Experience the Palms at Ponte Vedra for yourself!



Retiring to Florida is a dream for many, and at The Palms we offer the best of the Florida independent lifestyle for our seniors. We are located just minutes from the Atlantic Ocean, offering up all the natural beauty of St. Johns County, Florida. Located eighteen miles southeast of downtown Jacksonville and 26 miles north of St. Augustine, it is part of the Jacksonville Beaches area.

Ponte Vedra Beach is an upper-income tourist resort area best known for its association with golf and is home to the PGA Tour and The Players Championship. This is a prime location for retirement! Schedule a tour today and see why we are different than most Assisted Living communities!

Meet Our Team

Barbara Matteson
Executive Director at The Palms at Ponte Vedra

Barbara Matteson is our Executive Director with over 20 years of experience in Senior Living. She is responsible for all facets of the operations of both our Assisted Living and Morningside (Memory Care) residences. She leads our staff in all areas of maintenance and housekeeping, culinary, marketing and sales, resident services and community business and activities.

“Caring for your senior parents or your spouse is extremely challenging. The most rewarding part of my job is helping people with that challenge and serving the seniors and their families at the Palms. I like to make them feel that they can trust me to lead the Palms and take care of their precious loved ones. I want to earn their trust and hold their hand through the difficult journey of assisted living and memory care. It is a privilege to serve the seniors and families. Assisted living can be a difficult journey without the trust and guidance from sincere professionals in the business.”

In her spare time, Barbara enjoys spending time with her family and running on the beach. Her three granddaughters live near the Palms and love visiting and interacting with the residents. “They call the Palms ‘Grandma’s House.’ It is very important to teach our youth the importance of taking care of our seniors.” For a full interview with our Executive Director, please feel free to continue reading the article here.

Phone: 904-686-3700 / Send Email

Kay Tober
Marketing Manager at The Palms at Ponte Vedra

Kay Tober has been involved in sales and marketing for senior living for over 12 years. In her role as Sales and Marketing Director, Kay works closely with families and caregivers to provide services, education and information that help with informed decision-making and improve and enhance dignity and quality of life for residents.

“I am lucky.  I get to spend much of my day doing something that I love, listening. Making the transition to senior or memory care living can be challenging for everyone involved.  Many times, seniors just want to be heard, and I am happy to listen.   I also am able to give back and offer my perspective, as a daughter and daughter-in-law, on some of the concerns they may be having with their children or family members.  At the end of the day, I get to feel that I’ve helped make a difference in the lives of our residents and their families.”

In her spare time, Kay enjoys spending time with her family, bike riding, and taking long walks on the beach.

Phone: 904-686-3700 / Send Email

Lysa Thornton
Business Office Manager at The Palms at Ponte Vedra

Lysa Thornton is the Business Office Manager who brings with her a business degree from Boston University (College of Business Administration) and went on to a 20-year career in the property management industry.  She then gave up her management career to fulfill her strong passion for helping others and became a victim advocate for the City of Jacksonville and 7 surrounding counties.

Lysa’s son said it best when he wrote an article the day she ended that position and joined The Palms family nearly 3 years ago stating: “she has been a big part of the community in Jacksonville and she will be greatly missed by serving victims with honor, grace, and professionalism and now she will be able to carry that same passion to her new endeavor to all the residents at The Palms.”

Jerry Serrano
Maintenance Director at The Palms at Ponte Vedra

Jerry Serrano is a retired Navy Chief Petty Officer with over 30 years’ experience in the maintenance management field, 15 of those in Assisted Living.

He is responsible for the daily operations in Maintenance and Housekeeping. He is also responsible for the safety, preventive maintenance of the community, cleanliness, and first impressions of the Community.

“It is personally rewarding for me to be able to take care of our resident’s needs, sometimes it’s just the little things that I do for them that brightens their day. I chose to work in assisted living because every day is a challenge.  It allows me to make a difference in our resident’s lives. Sometimes families and the residents become overwhelmed with a new move.  I do everything possible to help with the facilitation and ease the transition.

In his spare time Jerry enjoys, working on home improvement projects, restoring antique items such as cars, bicycles, nautical artifacts and spending quality time with his wife, four grown children and five grandchildren.